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The Five Most Read Versta Posts in 2012
Ever worried that you might have missed something important, funny, useful, or downright insightful here at the Versta Research Blog? Fear not. For our 2012 year-in-review, we compiled, among other...
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New Year’s Research Resolutions
As we begin the New Year 2013 (and as Versta Research enters its fifth year in business!) my colleagues and I are thinking less about the hottest trends that dazzle, and more about a few rock-solid...
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Statistics Unite the World in 2013
Statistics in the World's Languages Who says that Olympic sports are the only way to bring nations and people together? In 2013, statistics will unite the world as governments, businesses, and...
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Survey Reveals Critical Moments for Employee Engagement
Infographic: Ten Ways to Improve Employee Engagement Versta Research recently partnered with a consulting firm to complete an eight-month study about when and how employers have the strongest impact on...
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Get Smart This Summer
I was the kid who skipped recess to help grade quizzes; the graduate student who delayed getting a degree because it meant the end of school; the professor who told students that he was now in the...
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The Best Way to Record Phone Interviews
We are in the midst of a couple projects that require in-depth telephone interviews (IDIs) with senior executives for B2B research. With every new project, we start wondering whether new technologies...
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Research Could Have Spared J. C. Penney
We’re all for ditching research when you have strong intuitions about your business and have no pressing questions that need to be answered. But too many business leaders are now following in the...
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How to Find Marketing Gold in the Ivory Tower
Want to stay at the very top of your professional game and gain a significant edge over competitors? Want to dazzle colleagues with real insights that nobody else is yet discussing? Look no further...
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Ten Things You Can Do with Census Data
Every year the Census Bureau comes under attack from elected officials who unfortunately know little about how immensely valuable its services are. The Census accounts for a miniscule slice of the...
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Our Top Sources for Innovative Research Ideas
The best way to stay fresh, interested, and excited about market research is to read, read, read. It’s the same thing I always told my students in social theory classes. Useful ideas come from those...
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My Dream Curriculum in Research Methods
Every year I offer my top picks for summer intensive training courses on research methods, and usually I point to several universities for the sake of options and a full range of methods. Well, this...
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Math for Journalists
Communicating statistics is sometimes harder than doing statistics. While statistics is all about formulas and logic and precision, words and sentences are all about communicating layers of meaning...
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Versta Research Tops Quirk’s “Best Of” List
Back in July we published our newsletter on How to Make Spectacular Infographics, and it became an instant favorite among our colleagues and customers. Then in October, Quirk’s e-newsletter published...
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The Best Place to Learn All Things Data
Every year I peruse the listings of summer college training courses on research methods. Part of it is nostalgia—I loved school. But I’m also looking for courses that will keep me and our Versta...
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How to Keep Innovating Your Research Methods
If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research....
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Quick-Testing Surveys for Mobile
If you are not testing all of your surveys for how they function on mobile, you absolutely should be. Almost half of respondents in our most recent U.S. census-rep survey completed the survey on...
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Define Millennials Using These Years
I’ve never been a huge fan of talking about generations like Baby Boomers, Gen Xers, or Millennials. Age differences make sense to me. But the dividing lines between “generations” commonly used in...
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The New Patriotism: Filling Out Census Surveys
Market research almost always relies (or should rely) on U.S. Census data. The data are rigorous, reliable, and fundamentally important to every business, not-for-profit, and government body in the...
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Merging Zip Codes with Census Data
One of the most common and useful units of geographic analysis for our business clients and other types of organizations is zip code. That’s because we typically have residential or business addresses...
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Defending Your Statistics in Court
There is nothing worse than presenting research findings to an audience predisposed to hate it. Maybe you’ve had that experience of being in a boardroom of hostile managers? They don’t like what you’re...
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